We played with the 'special relationship' phrase coined by Winston Churchill in the 1940's to tackle a brief which wanted to push trial and exposure of the American peanut butter in the UK. so partnering with Hartley's Jam and pushing people towards peanut butter and jam sandwiches we thought was a fantastic way in.

Skippy Brief

Client:

Skippy

Year:

This skippy brief was a fun change of pace for Theo and I. We partnered up again for this brief where we took the American peanut butter and introduced it to UK culture. We played with the 'special relationship' phrase coined by Winston Churchill in the 1940's to tackle a brief which wanted to push trial and exposure of the American peanut butter in the UK. so partnering with Hartley's Jam and pushing people towards peanut butter and jam sandwiches we thought was a fantastic way in.