Portfolio

Duolingo Brief

For this brief me and my creative partner Theo Martin were tasked with positioning Duolingo as a free learning tool for good. We found a cultural insight that lead us to our campaign. We found that Gen Z dont feel like they have many opportunities to utilise their language learning, so why not give them these opportunities within the app. Language dependant, Duolingo will have visual overhauls and additional culture courses which challenges users to apply their current knowledge in culture specific courses.

Creative Conscious

This is the campaign for creative conscious. The issues with head safety in sports is and has become a more pressing issue in recent years but in sports like MMA and Boxing it is still un regulated especially in training camps. In professional gyms fighters spar multiple times a week, very often without head guards increasing the amount of head trauma in their careers by a staggering amount. This campaign uses the voice of avid fight fan and head after activist Gordon Ramsey to deliver the message of headgear importance to all fighters by having vulnerable conversations with famous fighters about the long term impacts of brain injuries.

We suggest eBay live using performers on stage to encourage reselling of festival outfits via eBay Live, tackling the brief which wanted us to bring more people to the eBay Live feature.

eBay Live Brief

I worked with another great creative called Becca Mortimer on this fun eBay Live Brief. We decided to challenge fast fashion at festivals. We suggest eBay live using performers on stage to encourage reselling of festival outfits via eBay Live, tackling the brief which wanted us to bring more people to the eBay Live feature.

We played with the 'special relationship' phrase coined by Winston Churchill in the 1940's to tackle a brief which wanted to push trial and exposure of the American peanut butter in the UK. so partnering with Hartley's Jam and pushing people towards peanut butter and jam sandwiches we thought was a fantastic way in.

Skippy Brief

This skippy brief was a fun change of pace for Theo and I. We partnered up again for this brief where we took the American peanut butter and introduced it to UK culture. We played with the 'special relationship' phrase coined by Winston Churchill in the 1940's to tackle a brief which wanted to push trial and exposure of the American peanut butter in the UK. so partnering with Hartley's Jam and pushing people towards peanut butter and jam sandwiches we thought was a fantastic way in.