Duolingo Brief

Client:

Duolingo

Year:

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For this brief me and my creative partner Theo Martin were tasked with positioning Duolingo as a free learning tool for good. We found a cultural insight that lead us to our campaign. We found that Gen Z dont feel like they have many opportunities to utilise their language learning, so why not give them these opportunities within the app. Language dependant, Duolingo will have visual overhauls and additional culture courses which challenges users to apply their current knowledge in culture specific courses.