Creative Conscious

Client:

Creative Conscious

Year:

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This is the campaign for creative conscious. The issues with head safety in sports is and has become a more pressing issue in recent years but in sports like MMA and Boxing it is still un regulated especially in training camps. In professional gyms fighters spar multiple times a week, very often without head guards increasing the amount of head trauma in their careers by a staggering amount. This campaign uses the voice of avid fight fan and head after activist Gordon Ramsey to deliver the message of headgear importance to all fighters by having vulnerable conversations with famous fighters about the long term impacts of brain injuries.